President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Change Management

Change Management is a collective terminology for several different approaches to help people, departments, and organizations effectively prepare, facilitate, and assist people, groups, and companies in making organizational change effective and timely. It is based upon the concept that people will act to preserve or change an aspect of their lives-their values, needs, hopes, and fears. Organizations may be able to manage change if they are prepared for it or if they are able to recognize the need to do so and have established a culture of support for change, transition, and preservation. Change Management involves communicating the organizational expectations of people to maintain motivation and teamwork; providing information on how change affects people, and explaining the roles that people play in this change. Change Management also involves implementing strategies to assure that change implementation results in greater productivity, efficiency, quality, safety, and diversity within the organization.

The three principles of change management are information, goals, and support. It also involves the involvement of employees in the planning process, providing information on what changes mean to them, motivating employees to participate, participating, managing confusion, educating workers about the new technology being implemented, rewarding employees for their contributions to organizational success, addressing concerns, reviewing issues, and reviewing new technology, among other things. These are some of the strategies that help organizations make the most of their change initiatives.

Change Management Best Practices. A change management plan begins with a vision and a goal for the organization. When the plan is developed and executed, a series of measures is used to achieve the vision and goal. These include the use of strategies and techniques to reach the employees who are most affected by the change, creating a work environment where everyone is engaged, creating structures that foster participation, implementing new technologies, training employees on the use of the new technology, communicating the change, documenting benefits and sharing lessons learned, creating a culture of support for the change, and rewarding consistent performance.

Change Management Best Practices. In the case of organizational change management, the primary focus has to be on the employees who are directly affected by the changes. Although the change affects the organization, employees must be given notice, a chance to meet with people affected by the changes, and a chance to engage with the changes. If employees are not informed, supported, and included in the decision-making processes, they will be more likely to feel ambivalent or even defensive about the changes. On the other hand, if the employees know what the changes mean to them, they will be more involved and will be more likely to accept the changes and work to protect their interests.

Change Management Best Practices. The key to change management success is to create an inclusive change process that develops knowledge sharing in the workplace. The first step to change management success is to understand that there are people across the organization who have knowledge that cannot be shared. These people should be identified and invited to participate in the decision-making process.

Collaboration. In a collaborative change management framework, multiple people get involved in the process. Teamwork allows these people to work together to identify gaps in understanding and develop solutions to these gaps. Teamwork can also allow for early detection of problems or potential problems that might go unnoticed. Through collaboration, people can more easily identify problems and develop solutions to the problems.

Clear Goals and Objectives. Change management needs to clearly establish what the desired results will be. Having clear goals enables employees to align their activities with the organizational goals. This facilitates the knowledge sharing process, which facilitates innovation and brings employees together. Clear goals also reduce conflicts within the change process and provide a benchmark against which progress is measured.

Commitment. In any large change management effort, employees need to be committed. They need to recognize the value and importance of the change and be willing to take risks to bring it about. The organizational change management best practices to encourage people to understand that their actions impact the organization and the value they contribute.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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